Caption describing picture or graphic.

Lesley Thompson: my background and credentials

I founded Changes in 1997 having previously headed up the main UK qualitative business unit at The Research Business International. Before that, I worked in advertising for ten years, following early qualitative and quantitative research training at Research International and a period in client company marketing. My experience covers a very wide range of market areas, with a particular emphasis on big fmcg brands, especially in food, drinks and other grocery products, but also includes exploring retail, fashion, health and business audiences and brands.

Qualitative market research